Wema Bank has marked the ninth anniversary of its digital platform, ALAT by Wema, celebrating nearly a decade of innovation in Nigeria’s banking sector.
Launched in 2017 as Africa’s first fully digital bank, ALAT was designed to eliminate the challenges of traditional banking, such as long queues, paperwork, and slow service. The platform allows users to open accounts, carry out transactions, and manage finances entirely online, offering a fast and convenient banking experience.
Over the years, ALAT has grown into a robust digital ecosystem that caters to individuals and businesses alike. It provides features such as structured savings plans, seamless payments, and broader access to financial services, helping to drive financial inclusion and meet the needs of a tech-savvy population.
To celebrate the milestone, Wema Bank has introduced the “ALAT at 9” campaign, featuring a range of customer-focused activities, rewards, and interactive experiences. Users can explore their personalised “ALAT Wrapped,” which highlights their activity on the platform and can be shared on social media.
The campaign also includes the “9 Features in 9 Days” challenge, where customers engage with specific features daily to unlock rewards. In addition, users who complete their ninth transaction at exactly 9:00 a.m. or 9:00 p.m. stand a chance to receive instant incentives.
Another highlight is the ALAT Evolution Jingle Challenge, which invites participants to create a second verse for the platform’s jingle for a chance to win prizes.
Speaking on the anniversary, Managing Director/CEO, Moruf Oseni, said the celebration reflects both the bank’s progress and its future direction. He noted that the platform has continued to evolve to deliver not just functionality, but also engaging and rewarding experiences for customers.
Chief Digital Officer, Olusegun Adeniyi, added that the campaign is aimed at making everyday banking more interactive through personalised insights, gamified tasks, and real rewards.
The anniversary activities will run from May 2 to May 31, with customers encouraged to update or download the ALAT app via app stores to participate and enjoy the benefits.
With this milestone, Wema Bank says it remains committed to advancing digital banking in Nigeria while continuing to innovate and reward its growing customer base.
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