The Nigerian
banks have been urged to engage copyright enforcement bodies and
experts with a view to shielding their brands from possible litigation
that may arise with copyright infringement which could impact negatively
on brand reputation and seamless operations.
banks have been urged to engage copyright enforcement bodies and
experts with a view to shielding their brands from possible litigation
that may arise with copyright infringement which could impact negatively
on brand reputation and seamless operations.
This
advice was handed by a copyright expert and a University don, Professor
Bankole Shodipo while speaking as a guest speaker at the quarterly
seminar sponsored by Association of Corporate Affairs Managers of Banks
(ACAMB) on Wednesday at the Bankers’ House, Lagos.
advice was handed by a copyright expert and a University don, Professor
Bankole Shodipo while speaking as a guest speaker at the quarterly
seminar sponsored by Association of Corporate Affairs Managers of Banks
(ACAMB) on Wednesday at the Bankers’ House, Lagos.
Professor
Shodipo said engaging experts and liaising with the respective bodies
in the copyright ecosystem will enable banks have unfettered access to
copyright works to enhance their usage in furthering the frontiers of
their respective brand and businesses.
Shodipo said engaging experts and liaising with the respective bodies
in the copyright ecosystem will enable banks have unfettered access to
copyright works to enhance their usage in furthering the frontiers of
their respective brand and businesses.
To
engage meaningfully however, the University don and former Dean,
Faculty of law at Babcock University, advocated for robust capacity
building of marketing communication practitioners and staff in the legal
departments of respective banks; who will be armed with contemporary
insights on workings and how best to navigate the minefield of
copyrights laws in Nigeria and elsewhere.
engage meaningfully however, the University don and former Dean,
Faculty of law at Babcock University, advocated for robust capacity
building of marketing communication practitioners and staff in the legal
departments of respective banks; who will be armed with contemporary
insights on workings and how best to navigate the minefield of
copyrights laws in Nigeria and elsewhere.
He
urged corporate organizations and communication specialist to be
abreast of copyright law and its dynamic nature. He stated that
copyright seeks to stop individuals and organizations from copying the
trademarks of others. He also noted that trademarks and logos can be
registered by organizations at the registry. “When we get it wrong, the
brand erosion could be immense, especially where corporate organisations
innocently engages and deploy songs and other creative works/images
that are patented”.
urged corporate organizations and communication specialist to be
abreast of copyright law and its dynamic nature. He stated that
copyright seeks to stop individuals and organizations from copying the
trademarks of others. He also noted that trademarks and logos can be
registered by organizations at the registry. “When we get it wrong, the
brand erosion could be immense, especially where corporate organisations
innocently engages and deploy songs and other creative works/images
that are patented”.
In an
expose dripping with local and foreign examples on the seminar theme:
“The related Nigeria copyright laws and impact on the operations of the
banking industry: The take away lessons” Professor Shodipo tore into the
origin, heart and development of copyright and how it has shaped how
organisations that engage in best practice are to acquire and consume
intellectual and creative properties.
expose dripping with local and foreign examples on the seminar theme:
“The related Nigeria copyright laws and impact on the operations of the
banking industry: The take away lessons” Professor Shodipo tore into the
origin, heart and development of copyright and how it has shaped how
organisations that engage in best practice are to acquire and consume
intellectual and creative properties.
He
further advised that corporate organizations, including banks should
patent their brand asset and other creative extensions and focus on
intellectual property rights; cautioning that that there are criminal
sanctions for the infringement on those rights. “When infractions occur,
copyrights enforcement bodies could target the highest leadership;
where necessary, for arrest if and when they secure favourable court
ruling and execute same with devastating impact on corporate reputation
and brands”.
further advised that corporate organizations, including banks should
patent their brand asset and other creative extensions and focus on
intellectual property rights; cautioning that that there are criminal
sanctions for the infringement on those rights. “When infractions occur,
copyrights enforcement bodies could target the highest leadership;
where necessary, for arrest if and when they secure favourable court
ruling and execute same with devastating impact on corporate reputation
and brands”.
Copyright
issues, according the guest speaker, “will continue to pose threats in
effective and affirmative communication by banks, except where there is
full understanding and appreciation of the copyright principles and
provisions as contained in the 1988 copyright Act”, the guest speaker
who was a member of the Committee that drafted the copyright Act of
1988, noted.
issues, according the guest speaker, “will continue to pose threats in
effective and affirmative communication by banks, except where there is
full understanding and appreciation of the copyright principles and
provisions as contained in the 1988 copyright Act”, the guest speaker
who was a member of the Committee that drafted the copyright Act of
1988, noted.
Earlier in
his opening remarks, the President of ACAMB, Charles Aigbe, reiterated
the essence of the quarterly seminar, to among others, add strategic
value to members and critical stakeholders in the industry, even as he
recapped achievement of ACAMB since the inauguration of the current
executive.
his opening remarks, the President of ACAMB, Charles Aigbe, reiterated
the essence of the quarterly seminar, to among others, add strategic
value to members and critical stakeholders in the industry, even as he
recapped achievement of ACAMB since the inauguration of the current
executive.
He reeled out
milestones and other career defining strategies the executive has put
in place in the days ahead, geared towards enhancing the professional
esteem and capacity optimization of members, even as he charged members
to fully participate in activities of ACAMB and take advantage of
opportunities offered by the various programs of the Association.
milestones and other career defining strategies the executive has put
in place in the days ahead, geared towards enhancing the professional
esteem and capacity optimization of members, even as he charged members
to fully participate in activities of ACAMB and take advantage of
opportunities offered by the various programs of the Association.
The
Communications professionals were thrilled by the insightful expose’ by
the Law Professor as they asked cogent questions which were fully
answered and clarified by the Guest speaker at the breakfast session.
Communications professionals were thrilled by the insightful expose’ by
the Law Professor as they asked cogent questions which were fully
answered and clarified by the Guest speaker at the breakfast session.
ACAMB,
is the umbrella body of all corporate and marketing communications
professionals in Nigeria Banking sector. Established in 1996, the
Association has among other objectives, the mandate to evolve and
implement strategies that enhance the reputation of Nigerian banks and
the financial services industry at large
is the umbrella body of all corporate and marketing communications
professionals in Nigeria Banking sector. Established in 1996, the
Association has among other objectives, the mandate to evolve and
implement strategies that enhance the reputation of Nigerian banks and
the financial services industry at large
