Globacom, Nigeria’s leading indigenous telecommunications operator, has marked its 23rd anniversary with the launch of a new campaign titled “Never Settle for Less,” alongside a raft of new products aimed at deepening customer value.
The company, founded by Dr. Mike Adenuga Jr., entered Nigeria’s telecoms market two years after two foreign operators had already been licensed, but has since grown into one of the sector’s dominant players. The anniversary celebrations include new product launches, staff sporting activities, and the rollout of the new campaign, which the company says reflects the resilience and forward-driving spirit of Nigerians.
Among the new offerings is the “Welcome Bonus,” which gives new Glo subscribers a package worth N2,100, including 20 minutes of free calls to all networks, 2GB of data, and a free one-month GloTV Premium subscription.
The “Glo TalkMasta” tariff, tagged “6 for 6 Reloaded,” has also been enhanced. Subscribers now get 100MB of free data (up from 50MB) alongside the existing six free call minutes, for every six minutes of airtime used. New customers are placed on the plan by default, while existing subscribers can migrate by dialling *606#.
Globacom also introduced “Magic Data Bundles,” sold at N1,600 and N3,500. The N1,600 bundle offers a minimum of 3GB (2.5GB base plus at least 500MB bonus) and a maximum of 10GB (with up to 2.5GB bonus). The N3,500 bundle offers a minimum of 9GB and a maximum of 20GB, depending on the randomly allocated bonus data. The bundles can be purchased via the Glo Café App or by dialling *312#.
The telco also unveiled a revamped Glo Café App, featuring a new interface, added security and payment options, and “Gloria,” an AI-powered voice and text assistant that responds in English, Yoruba, Igbo, Hausa, French, and Spanish. New users on the app can also access a 100GB welcome bonus and a 100 percent bonus on every recharge.
Globacom highlighted a string of firsts it has recorded in the Nigerian telecoms space over the years, including pioneering per-second billing — which forced other operators to drop per-minute charging — and cutting SIM card prices from about N25,000 to as low as N200 at launch, a move credited with driving mass mobile adoption in the country.
The company also pointed to its early investment in submarine cable infrastructure, becoming the first privately owned Nigerian telecom firm to own an international submarine cable system, as well as its early rollout of 4G LTE technology and data-sharing services that let subscribers share bundles with family and friends.
Its customer loyalty programmes — including Festival of Joy, Joy Unlimited Extravaganza, and My Own Don Beta — have rewarded subscribers with houses, cars, tricycles, generators, and cash prizes over the years.
Globacom said its “Borrow Me Credit” service, which allows subscribers to make calls on credit when their balance runs low, has also been expanded to prevent disconnections due to zero balance.
The company added that its innovation hub continues to support young developers and entrepreneurs through skills training and mentorship programmes, as part of its broader push to advance Nigeria’s digital economy.
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