The menace talking over our campus in recent time did not just start, it has been a great issues that has been feasting up the campus system for a while. On campus, there are some vices taking over such as; Abuse of Drugs, Prostitution, Cyber Crime, among others, depriving our youths on campus a bright future. Some measures are being taken by the school authorities to put all these vices on check, if not totally eradicate them from taking over the campus like a virus.
As the university system welcomes corporate bodies and other private individuals to invest in students, creating a platform that can make the student self dependant; with the invitation of well known entrepreneurs in the country, who come around to mentor and teach the students with their wealth of experience in the coperate world, so as to prepare them for the challanges they might face outside the institution.
But recently, a generic online advert surfaced online across the cyberspace where top financial institution, EcoBank, embarked on a campus storm, which they must be commended for, by taking out their time, to create an atmosphere filled with fun at the premier University of Ibadan and The Federal University of Agriculture, Abeokuta. But trust me, the real motif of the storm went wrong when the artiste headlining the show is budding artiste named SlimCase.
Every brand like Ecobank, should be adding value not adding immoral values to the already decayed system. An artiste like Slimcase, whose song is devoid of vulgar words and slangs that promotes; internet fraud, constant use of banned drugs like Codiene and other illicit drugs and promotion of immoral values, is a backlash for the management, brand and communication team of EcoBank.
In a quest to put an end to the menance and evil vices taking over the Nigerian campus, what the student listen to should be properly vetted, so as to maintain sanity not by corrupting the minds of some innocent youths. In one of the clips posted online, the students were vibing to songs promoting drugs ”On a codiene Diet’ on campus. EcoBank with years of operation and experience on brand communication, have access to top Artiste, whose song teaches morals and not promotes drugs and other immoral lifestyle on campus. From the campus storm, it further shows that; EcoBank is not intersted in the well-being of the students by creating moral value for the students, but rather, they are just interested in creating an atmosphere of fun. Creating fun alongside morals and decency can be achieved with few artiste who make good music.
In an attempt to further sanitize our campuses devoid with immorality and other vices destroying our youths, other brands should look beyond just creating a fun filled ambience but also impact positively and create morals. The brand management team of Ecobank should to do proper research on events that will favor the students not destroy their precious life.
