NESCAFÉ, Nigeria’s leading coffee brand, has concluded its Next Level Promo, rewarding over 41,000 consumers nationwide with airtime, cash prizes and entrepreneurial support.
The promotion, which ran from April to June 2026, required consumers to purchase a sachet of NESCAFÉ Original 3-in-1, uncover a unique code and enter for a chance to win. It attracted over 240,000 entries and produced four Grand Winners who received business grants to support their ventures.
The Grand Winners were drawn from across the country: Yusuf Najimdeen (Plateau State), Jennifer Sunday (Kaduna State), Nwojiji Chukwu Emeka (Ebonyi State), and Ani Ikechukwu Olalanya (Lagos State). Each received business grants, professional tools tailored to their respective crafts — software development, make-up artistry, photography and fashion design — as well as access to specialised masterclasses to strengthen their skills.
Speaking on the promo, Managing Director and CEO of Nestlé Nigeria Plc, Wassim Elhusseni, said the company’s purpose is to enhance quality of life for consumers while creating meaningful value for the communities it serves. He noted that the initiative was designed to reward consumer loyalty while supporting their aspirations.
Also speaking, Category Lead, Coffee, at Nestlé Nigeria, Jean-Pierre Duplan, said the promo was designed to reward loyal consumers while empowering them to take the next step in their entrepreneurial journeys.
For Jennifer Sunday, one of the Grand Winners, all it took was a single sachet of NESCAFÉ to change her fortunes. She said she never imagined that purchase would earn her a business grant, a professional make-up kit and a masterclass opportunity, adding that the experience renewed her confidence to keep building her business.
As part of the grand finale, the winners visited Nestlé Nigeria’s Agbara Factory, where they saw first-hand the processes and quality standards behind every cup of NESCAFÉ.
The conclusion of the promo marks another milestone in the brand’s commitment to empowering Nigerians, forming part of its broader youth empowerment efforts, including the My Own Business (MYOWBU) initiative.
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